CISCO WEBEX | CALM
Estinguish Corporate Burnout with a Virtual Calming Experience
The Virtual Calming Hub is a virtual micro-experience that attacks corporate burnout at the source --- virtual meeting spaces.
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FIND YOUR CALM BEFORE, DURING, & AFTER MEETINGS.
Landing Page on Webex.com:
Webex users are prompted to engage with this landing page before, during, and after daily meetings.
BRIDGE THE GLOBAL TEAM DIVIDE.
In-Meeting Team Collaboration Card Decks:
Webex will bring global hybrid colleagues together with an in-meeting virtual card deck feature. There's also an option to create custom decks.
BREATHE IN...NOW BREATHE OUT.
Guided Meditation Meeting Loading Screen:
Webex will prompt users to participate in a guided meditation experience before joining a meeting and after finishing a meeting.
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DIG DEEPER: WEBEX 🤝 CALM
Cisco Webex believes that the future of work is hybrid. While Calm believes in improving your health and happiness. I brought them together to support the workers of the future.
Corporate Burnout
The shift to hybrid working environments and constant virtual check-ins has contributed to the exhaustion of the human mind and body. Nearly half of US professionals experience burnout or fatigue from virtual meetings.
The Solution
Webex and Calm's Virtual Calming Hub is a virtual destination with micro experiences designed to solve common problems that fatigued professionals face before, during, and after virtual team meetings.
The Impact
The branded evergreen content will keep users coming back. This campaign highlights common problems corporations are trying to solve - employee well-being, burnout, and team collaboration --and offers a low-lift solution.